Main Responsibilities:
▪ Implement effective sales strategies to acquire new users, merchants, and partners, and increase the
usage of digital banking services among the recruited merchants.
▪ Identifying and onboard potential target merchants and build strong relationships with merchants.
Develop and implement strategies to retain and engage existing digital banking users, merchants, and
partners. Focus on boosting customer loyalty, reducing churn, and enhancing the overall engagement
with digital services through personalized solutions.
▪ Drive the digital banking retention, set performance targets, and ensure that the team is motivated and
equipped to meet their goals.
▪ Build and maintain strong relationships with merchants and business owners to ensure the merchant
POSM (Point of sales materials) branding materials are visible, clean and up to date with keep the
active transactions.
▪ Conduct regular visits to merchants, ensuring active engagement and identifying cross-sell
opportunities. Monitor merchant activity to maximize retention and engagement. Develop and
implement retention solutions and present metrics and suggestions to senior management.
▪ Collaborate with the marketing team to boost brand visibility, increase digital banking usage, and
create customer communication strategies that minimize service disruption. Address merchant and
customer issues promptly in coordination with cross-functional teams.
▪ Track and analyze key metrics related to customer and merchant retention, team performance, and
satisfaction, providing actionable insights to optimize strategies.
▪ Monitor industry trends, competitor actions, and customer needs, using data-driven insights to refine
retention processes and enhance customer experiences.
▪ Gather and analyze customer and merchant feedback, providing actionable recommendations for
improvement to management.
▪ Direct and motivate branches to identify and support valuable merchants, ensuring branch-level goals
are met through coaching and active engagement.
▪ Enforce discipline to ensure efficiency, maintain good staff morale, and promote the company's
corporate image.
▪ Perform other duties as assigned by Digital Banking Sales Unit Manager.
Qualifications and Requirements
▪ Bachelor’s degree in marketing, Business, or a related field.
▪ Proven experience in a similar role, preferably in the same industry.
▪ Strong analytical skills and experience with customer segmentation and market research.
▪ Excellent communication and collaboration skills.
▪ Ability to develop and execute effective marketing strategies.
▪ Strong product development and policy development skills.