Develop and execute digital marketing strategies to increase brand awareness and drive sales for RS Farm (Raw Meat Supplies).
Collaborate with cross-functional teams to understand market trends and customer insights, and utilize this information to create targeted digital marketing campaigns.
Manage the company's online presence across various digital platforms, including social media channels, websites, and online marketplaces.
Conceptualize and create engaging content to promote RS Farm's products and services, ensuring consistent messaging and brand identity.
Conduct market research to identify new opportunities for growth, and provide recommendations for expanding the company's digital footprint.
Analyze digital marketing data and key performance indicators (KPIs) to measure the effectiveness of campaigns, and make data-driven decisions to optimize results.
Stay up-to-date with industry trends and best practices in digital marketing, and apply this knowledge to continually improve RS Farm's online presence and marketing strategies.
Monitor competitor activity and industry developments to identify potential threats and find innovative ways to maintain a competitive edge in the market.
Collaborate with internal stakeholders, including sales and manager to align digital marketing efforts with overall business goals and objectives.
Provide supervision and guidance to junior digital marketing
JOB REQUIREMENTS
Proven experience in digital marketing, with a focus on creative content planning and strategy development
Strong expertise in driving product roadshows and activations to enhance brand presence and reach new markets
Proficiency in managing digital advertising campaigns across various platforms, including Facebook, Tiktok, Instagram, Google, and YouTube
In-depth knowledge of running effective Facebook Ads and Google Ads to drive relevant traffic and increase conversions
Excellent written and verbal communication skills in English, with the ability to create engaging and impactful content
Strong leadership and supervisory skills to manage a team of digital marketing professionals
A creative mindset with the ability to think outside the box and develop innovative marketing strategies
Strong analytical skills to track and evaluate marketing campaigns, making data-driven decisions to optimize performance
Proactive and results-oriented approach, with the ability to multitask and meet tight deadlines in a fast-paced manufacturing environment.
